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SXSW M&M'S

Tasked with bringing M&M’S iconic colors to SXSW for an experiential concert series, we created the M&M’S Sound & Color experience. A house filled with instagrammable pockets of color that were true to each distinct M&M’S character’s personality. It was a wild success at SXSW and the number of impressions was somewhere in neighborhood of “Buttloads.”

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