Converse - Brand Voice

The VP of Brand Design took a chance on a crazy humor writer to come in and reinvent/refine/& push Converse’s brand voice. It was their major relaunch of Jack Purcell and CONS, so I helped lay the groundwork there as well. Below is a lot of work and some peeks into the Converse Brand Voice deck I designed in the literal last days I was there.

Converse TOV - Sneaker.jpg
Converse TOV - Americana.jpg
Converse Democratic.jpg